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United States · Northern America
Culture, identity, creativity, lifestyle and social meaning
Lionel Messi Launches Own Entertainment Brand as he begins to looks towards life after football. Lionel Messi, eighth-time Ballon d’Or winner and football icon is already planning towards life after footballing career.
His move from Europe to America raised so many eyebrows almost two years ago which led many to question the rationale and motive behind it.
Yesterday, 20th September, 2024, the news that the undisputed best player to ever play the game of football surfaced on the internet, launching his own production company, 525 Rosario.
The Legendary footballer is said to be launching 525 Rosario in Miami and Los Angeles after almost two years he joined Beckham’s MLS football club.
Lionel Messi Launches Own Entertainment Brand
The production company will have its shops in Miami and Los Angeles, and is set to make premium films and television projects for family audience, sporting events and crested commercial contents for world of sports.
The initiative is a partnership business with the Messi family and Smuggler Entertainment, the film production company working with Apple TV airing Messi’s World Cup heroic: The Rise of a Legend and Messi Meets America.
Tim Pastore, who is the co-founder with Messi, the CEO of Smuggler will also act as the Chief Executive Officer of the Messi’s production franchise, 525 Rosario.
“This new venture aims to highlight and build upon everything Leo Messi stands for, through not only massive premium content on a global scale, but also community outreach and family-focused initiatives,” Pastore said.
The film franchise, 525 Rosario, which is named after hometown of Messi in Argentina, mirrors “the ultimate symbol of his roots and values of family,” states the company.
Lionel Messi Launches Own Entertainment Brand.
Photo Credit : Ent. News
It is reported, by the management, that in this project, Messi will feature as a kid who is conveyed into a challenge-laden video game.
“Entertainment has always been a passion for me whether that be on the pitch or in other areas.
I’m really motivated by the opportunity to pursue the project we created with Smuggler Entertainment and to expand it further to create content and experiences on a global scale through this new venture,” declared Messi.
Lionel Messi Launches Own Entertainment Brand.
Launching a Film Production brand has seen Messi join the List of sports legends like:
- LeBron James (The SpringHill Co., Est. 2008)
- Steph Curry (Unanimous Media, Est. 2018)
- Peyton Manning (Omaha Productions, Est. 2020)
- Tom Brady (199 Productions, Est. 2020), Serena
- Williams (Nine Two Six Productions, Est. 2023)
- Naomi Osaka (Hana Kuma, Est. 2022)
The establishment will serve as an expansion of wealth and fame for a sports personality who is the third-highest paid athlete in the world, with estimated $135million, as per Forbes’ 2024 ranking.
“This new venture aims to highlight and build upon everything Leo Messi stands for through not only massive premium content on a global scale but also community outreach and family-focused initiatives,” said Pastore.
“We are very grateful to Leo and his family for the opportunity to create and partner on media experiences for local and worldwide audiences while pushing the boundaries of traditional genres.”
Messi family indicated that the goal of the establishment is to connect with the world by inspiration in a completely different way.
“The goal remains to inspire and connect with people around the world in a completely new way, and we are looking forward to this venture.
Photo Credit : Ent. News
“We would like to continue advancing in the entertainment sector, bringing new initiatives and productions with global reach through innovative storytelling, programming, and experiences,” Messi family noted.
Lionel Messi Launches Own Entertainment Brand.
Related News
Still Shocked At Lionel Messi’s Transfer To Inter Miami, Says Beckham
Football Legend and Inter Miami co-owner David Beckham unequivocally expressed his shock at the acquisition of Lionel Messi. Stating that he still struggles to understand the rationale behind Messi’s move to the United States.
The forty-nine year old stated that he is still to grasp the motive behind the move but quipped that the Argentine legend’s reason could only mean that he had wanted his family to have a desired life in the United States.
This week, while making a speech at Stella Artois’ “Let’s Do Dinner” event, the former England national said: “All he (Argentinian star) was interested in is a place where his family could come enjoy and have a great life. That was really important for Leo (Lionel Messi).
“I mean, from day one, from the moment he put his foot down in Miami, it’s been a dream, honestly.”
In addition, he stated that despite acquiring the Football greatest player and eight-time Ballon d”Or award winner, he still finds it difficult to believe Messi plays on his team.
Photo Credit : Miami FC
“To be able to say that we’ve signed the world’s greatest ever player to ever play the game. Everybody’s got their opinion on who they think is the best player of all time – whether it be Diego Maradona, Pele, all of these great players,” Beckham said.
“But to say that we have in the MLS, in Miami, the greatest player to play the game, it’s just like a dream, you know? It’s a dream every time that I’m there,” he continued.
“If I go for the whole of the summer, which I went for four weeks this summer, I go into training every single day because, personally, I can’t believe we’ve got Leo.
“Secondly, I just want to watch what he does. And that’s a special thing for us,” Beckham concluded in anticipation of Messi’s return.
Beckham will be in attendance of the Saturday’s match as Messi’s Inter Miami will play against New York City FC at Yankee Stadium. A game that will record his third appearance following his return from a right ankle injury which ruled him out for weeks.
Lionel Messi Launches Own Entertainment Brand.
