Signal dimension 01 Audience Movement Attention, participation, fandom, viewing, listening, readership
and changing patterns of cultural engagement.
Signal dimension 02 Platform Power The distribution systems, digital intermediaries and gatekeepers
shaping visibility, discovery and cultural consumption.
Signal dimension 03 Consumer Demand Spending, prices, preferences, subscriptions, attendance and the
commercial behaviour surrounding cultural products.
Signal dimension 04 Cultural Trade Rights, exports, imports, touring, licensing, tourism, retail and
the international movement of creative value.
01 MU
Music economy Sound & Streaming Monitoring the commercial, technological and audience systems
carrying African music across domestic and global markets.
What we monitor Streaming and chart movement Touring, live events and ticket demand Rights, royalties and distribution
02 TV
Screen economy Film, TV & Platforms Following the production, distribution and audience forces
defining cinema, television and streaming.
What we monitor Releases and production activity Platform investment and distribution Viewing and audience behaviour
03 FA
Fashion economy Style, Retail & Trade Tracking the brands, materials, retail channels and consumer
preferences shaping African fashion.
What we monitor Brand and designer activity Materials, production and trade Pricing, retail and consumer demand
04 AC
Cultural participation Arts & Heritage Examining institutions, participation, preservation, funding and
the public value of artistic and cultural activity.
What we monitor Museums, festivals and institutions Participation and cultural access Funding, trade and preservation
05 BK
Publishing economy Books & Ideas Tracking publishing output, readership, intellectual influence
and access to African writing and ideas.
What we monitor Publishing and title output Readership and market access Rights, translation and distribution
06 TR
Visitor economy Travel & Hospitality Following mobility, destination demand, travel affordability and
the changing economics of hospitality.
What we monitor Visitor and destination movement Fares and travel affordability Hotels and hospitality demand
07 GM
Digital culture economy Gaming & Digital Audiences Mapping gaming platforms, esports, participation and the digital
spending patterns of emerging audiences.
What we monitor Players, audiences and engagement Platforms, publishers and esports Digital purchases and spending
08 LW
Living economy Health, Food & Wellbeing Connecting health access, food behaviour, wellness demand and
human development to everyday economic life.
What we monitor Health access and prevention Food prices and nutrition behaviour Wellness, skills and personal development
