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Prioritising self care practice with ancient traditional ingredients is an area of personal beauty care and fashion that has not been subjected to critical discourse which it deserves.
It is indeed a new day for homegrown beauty brands, as the world continues to cherish the magic of Nigerian brands that are working to ensure that ancient traditional ingredients are prioritised.
Many of these homegrown beauty brands are on the rise as they keep evolving, redefining, and demystifying several limitations that hinder them from promoting and selling beauty products that stick to ancient traditions.
From time immemorial, the traditional practice of producing ancient traditional ingredients has been a movement that is deeply rooted in cultural practices.
The availability of natural resources coupled with the enthusiasm carried out by diverse ethnic groups has made this Iconic act the birthplace of beauty secrets that are passed down from generation to generation.
Some reports identify a continuous trend of growing beauty brands passionate about ancient traditional ingredients and making them an integral part of their production process.
One brand is Black and Shea, which sustainably sources and produces African soap base and shea butter for beauty brands.
Black and Shea’s brands exist primarily to provide sustainable ancient African Ingredients.
They work with agile women familiar with African black soap and Shea butter production, using old-century methods to produce and deliver African black soap and shea butter in their purest form.
These women are connected to the communities they are working in and work with so much enthusiasm.
The knowledge of sourcing and producing local ingredients used in producing African black soap and shea butter was passed from generations before them to formulate the original African black soap base and shea butter.
For them, the secret ingredient lies in using old-century methods to produce and deliver effective and efficient, non-toxic, chemical-free, no-preservative products in their purest form that bring your dream of healthy hair and skin to life.
She also emphasised on the need to put African black soap and shea butter on the map to elevate to keep the tradition going.
More and more people are coming to appreciate and understand the treasure that African black soap and shea butter are and their enormous benefits.
“It is quite challenging to find beauty brands that source unrefined, unadulterated local ingredients and use old-century methods for their production. It’s such a major concern,” said Ifeoma Eze of Black and Shea.
However, she hopes that her brand stays successful.
It’s her goal to continue to educate and sensitize through her social media platform and produce and sell unadulterated ancient African beauty ingredients both locally and internationally.
WHAT ARE THE BENEFITS OF AFRICAN BLACK SOAP FOR THE HAIR AND SKIN?
African black soap, an ancient traditional ingredient predominantly from West Africa, is originally from the Yoruba communities, and its knowledge is passed down from generation to generation.
For good reasons, African black soap is a tried and trusted hair and skin care product.
- Beauty enthusiasts will appreciate it because of its benefits to the skin and hair.-African black soap has exfoliating components due to its rough texture.
- It contains a rich source of Vitamins that boost skin pigmentation and promote overall healthy skin.
- African black soap contains antioxidants that protect the skin from rashes and dryness. It also adds shine to the body, leaving your skin refreshed, healthy, and hydrated.
- African black soap moisturises the hair and keeps scalp clean and hydrated when formulated with other enriched ingredients.
WHAT ARE THE BENEFITS OF SHEA BUTTER FOR THE HAIR AND SKIN?Shea butter, also known as “Ori” in Yoruba, has enormous benefits for hair and skin.
Due to its high concentration of vitamins and fatty acids, it is used as an ingredient in cosmetics and skin care.
Shea butter is good for the hair, thanks to its natural moisturiser and other anti-inflammatory natural extracts.
Apply your Shea butter to your scalp and massage thoroughly with your hands for even distribution.
Shea butter prevents hair loss and keeps dryness and itchiness away. Be sure to apply it sparingly to avoid damaged hair.
The Shea Butter also provides the following additional benefits, as follows:
It is such a perfect and ideal ingredient that softens and revives the skin, thanks to its natural moisturising agents, giving a much more lush, balanced, and hydrated skin with an even-tone complexion.
Shea butter is not just for imperfections; it gives the skin an unmatched glow.
It is recognised for its spread ability and quick skin absorption because of its lush nature, anti-inflammatory and healing properties, and perfect suitability for all skin types.
More and more beauty enthusiasts are incorporating African black soap and shea butter into their everyday hair and skin care routine, you too should prioritise your self care practice using ancient traditional ingredients.
The enduring relevance and beauty of the African black soap and shea butter as an efficient ancient traditional ingredients to enhancing beauty and personal skin cares is further attested to by its acceptance into the mainstream skin care product lines.
It is now unusual to come across these ancient traditional beauty ingredients across the world.
They are on store shelves in the Western world and the Asian countries.
It is safe to say that the product is here to stay and will play a significant role in skin care both in the now and the distant future.
While the number of non-African users cannot be ascertained at the moment, the product has, for sure, become a global commodity.
Keep shining and stay committed to your personal care beauty.
