How to read this story
Fashion
Style & Culture Report
Global
Style, identity, commerce and cultural expression
How Fashion Rules the World presents an expose on the continuing significance of fashion in the 21st century.
The style and trends of the fashion industry dominate the world’s consciousness more than they have ever been.
Fashion controls not only the way people dress but also influences their preferences concerning homeware design, makeup fashion, as well as people’s overall attitudes.
Fashion is not just a means of clothing your body.
It is the essence of your personality and beliefs, and designers are well aware of the power they hold.
Designers’ predictions and designs for the coming season are more hotly anticipated than any other revelation in the world.
How Fashion Rules the World
In the 60s, flower power did not only mean flares and tunics, but it also summed up the whole attitude of a generation, and this is even more prominent today.
Keeping Up With Fashion
Nowadays, fashion is bold and daring, and this reflects a noughties generation that is not afraid to say what they think or wear what they want.
Photo Credit: @gettyimages
To keep up with the latest fashions, this generation subscribes to fashion magazines.
More so, they keep a keen eye on what has appeared in shops and what has been there for a long time.
How Fashion Rules the World
They also go to fashion shows to see what the designers are putting on the catwalk this season, and therefore what will make it INTO the shops.
For the extremely wealthy, they might have a relationship with a designer who will keep them well ahead of the current trends.
Therefore, many people wanting to know what the new fashion lines are going to be will watch what celebrities are wearing.
Significance of Fashion
Trends in fashion unify women and men around the world.
Yet still allow people the ability to portray their style at the same time.
A period of time portrayed in a picture can be identified immediately just by the style of clothes the people are wearing.
This sums up just how powerful and all-encompassing fashion is.
Fashion can change from one second to the next, but what never changes is the hold it has on society and the role it plays in the modern world.
Fashion is so important that whole magazines are dedicated to it.
TV programs dedicate hours of transmission time to the subject, and people discuss it with their friends continually.
Being ahead of fashion is for many, the ultimate achievement.
Although being too ahead of the fashion is just as bad as being behind it!
If you are too far ahead people will think what you are wearing is not in fashion, because it isn’t, yet.
Designers continue to market the importance they know people put on fashion, and people continue to hang on to designers’ every move in the fashion world.
Therefore, as long as this carries on, fashion will continue to maintain its dominant position in society for a very long time to come.
It influences not only what we wear, but everything we do, say and even think.
This is why fashion does indeed rule the world.
How Fashion Rules the World
